At the time of publication the Kannaway website is little more than a sales capture page, demanding visitors enter in identification credentials before revealing anything beyond Kannaway being ‘‘. Personally I felt that the whole “we are not a druggie culture marijuana company” video was rather undermined by the whole “buzz” prelaunch.
A marketing video features on the site, heavily emphasizing the distinction between hemp and marijuana (which is admittedly likely to be an instantaneous association most people are going to make with Kannaway when they hear the word “hemp”): Other than a video on hemp’s history though, the Kannaway website fails to provide any additional information on the opportunity unless a visitor ‘enters (their) sponsor’s ID number’. Certainly a better use of the Kannaway website would be providing even the most basic of company information? Read on as Behind MLM pulls apart and dissects Kannaway’s “The Buzz” prelaunch campaign.
Thereafter, rebuttal comments can be made by June 16, 2008.
Kannaway lists an address in California on their website, so presumably this is where they are located.
Details on who is running the company were initially sketchy, as Kannaway’s website domain was registered anonymously on the 7th of January.
The process to a completed Rule was expected to last 18 months to 3 years.
For extensive analysis, text of the actual FTC Proposed Business Opportunity Rule and ongoing updates, please visit
Due to international laws regarding the sale of cannabis products, Kannaway are currently slated for operation within the US.
And yes, Kannaway’s pre-prelaunch actually has its own compensation plan – more on that later.
However, the proposed rule represents a good faith start to narrow the scope of the Proposed FTC Business Opportunity Rule and invite comments from the public to assist in this process.
At the very least, the FTC was unequivocal in its stated intent to exempt the MLM industry, noting in its public statement: On balance, based on this record and its law enforcement experience, the Commission does not believe it is practicable or sufficiently beneficial to consumers to attempt to apply the proposals advanced in this rulemaking against multi-level marketing companies, particularly when considering the burdens upon industry.
The revised notice of proposed rulemaking (RNPR) will be published soon and is available now on the FTC’s Web site and as a link to this press release.