This kind of rigor goes into a lot of my decisionmaking.
Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.
Smoking was another big deal breaker, associated with a 10-fold drop in interest.
A team led by Elizabeth Bruch, a sociologist at the University of Michigan, Ann Arbor, tapped into this torrent of dating data.
Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.
Those 30 million people have generated billions of pieces of data.
And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.
Not according to a study of more than 1 million interactions on a dating website published this week in the .
Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. People met their romantic partners through the recommendations of friends, family, or even at real-world locations known as "bars." Whatever signals and decisions led people to couple up were lost to science. According to the Pew Research Center, 5% of Americans in a committed romantic relationship say they met their partner through an online dating site.
"I expect positive selection to kick in at a later stage of the search," he says.