So will these so-called intelligent algorithms help us make more meaningful connections?
Is there any place for serendipity and romance when developers are so keen to streamline every part of the decision-making process?
We believe we can become the Facebook of online dating - a one-stop dating service for all types of people.” Whilst other apps make you rule other users out permanently based on a snap judgement, Clover is less linear.
A by-product of this is that it helps combat the “pure bants” element of users who download apps such as Tinder after a few pints and swipe their way through as a self-appointed hot-or-not jury group.
, and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.
The methodology is actually called PAIR and stands for personality (interests, political views, social type), attributes (everything from attractiveness to height to age), intention (hookup or serious), and reputation (based on in-app feedback).
“Clover users are not going on blind dates,” Raichyk says.
“Everyone has an opportunity to review another person’s profile and get to know people on the app before deciding to actually meet." Clover also has flexible privacy controls not seen on other location-based dating apps.
Sure, it lets you cast your net wide with fewer obligations or complications, but in my experience apps also seem to allow people to think they can get away with flippant behaviour and bad etiquette on dates because they don't “know” other users and never have to see them again.
If we're going to go down the on-demand road, I'd personally quite like Raichyk to develop a user rating system, similar to e Bay, where ex-dates could leave helpful feedback on whether they offered to pay, and if they smelled nice, and why they were - in HR terms - just not quite right for the position.
In fact, “30pc of matches on Clover happen after someone has already passed on the other person,” Raichyk explains. This gives everyone a second chance to evaluate their prospects better.