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After the announcement is made all community members will need to comply regardless of what was previously allowed.
Ad agencies generally purchase radio based on a target demographic.
For example, their client may want to reach men between 18 and 49 years old.
Most early radio stations were put on the air by the manufacturers of radio equipment, such as Westinghouse and General Electric or by department stores which sold radios, such as Gimbel's, Bamberger's and Wanamaker's.
After all, if they wanted customers to buy radio sets, there had to be stations for them to listen to.
The numbers can show who is listening to a particular station, the most popular times of day for listeners in that group, and the percentage of the total listening audience that can be reached with a particular schedule of advertisements.
The numbers also show exactly how many people are listening at each hour of the day.
The bit was later used by the USA's Radio Advertising Bureau to promote radio commercials.
The radio industry has changed significantly since that first broadcast in 1920, and radio is big business today.
Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.
The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the original Radio Act of 1927, enacted to deal with increasing problems of signal interference However, it wasn't until 1919 that radio stations began to broadcast continuously, similar to the modern practice.
This allows an advertiser to select the strongest stations in the market with specificity and tells them what times of day will be the best times to run their ads.